In today’s digital world, having a strong online presence is essential for tilers looking to attract new customers. Whether you’re an independent tradesperson or run a tiling company, search engine optimisation (SEO) can help you rank higher on Google and bring in more business. This page covers the best SEO practices tailored specifically for tilers.
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Why SEO is Essential for Tilers
Many potential customers turn to Google when searching for tiling services. If your business isn’t optimised for search engines, you could be missing out on valuable leads. Here’s why SEO matters:
- Increased visibility: Rank higher on search engine results pages (SERPs).
- More website traffic: Attract local customers actively looking for tiling services.
- Higher credibility: Websites appearing at the top of Google are perceived as more trustworthy.
At Mandia Digital we can help your tiling business by creating and implementing detailed data driven strategy. We have a proven track record of helping small businesses in the trades generate new leads from search engines.
Key SEO Steps for Tilers
1. Keyword Research
To rank higher on search engines, you need to target the right keywords. Some essential keywords for tilers include:
- “Best tilers near me”
- “Professional tiling services”
- “Bathroom tiling expert”
- “SEO for tilers”
We use a number of specialist tools to find relevant keywords with high search volume and low competition. We also perform a detailed analysis of the search results for the local area you want to target. These steps are essential to ensure that we can create a successful content strategy both in terms on local landing pages and generic informational articles, both of these are necessary to boost your rankings.
2. On-Page SEO
Optimising your website’s content and structure is crucial. We utilise our own framework to make sure that every aspect of on-page SEO is addressed.
Optimised Title Tags and Meta Descriptions
Page titles are the most important signals towards both search engines and search engine users about the content of each page. This is what is displayed on the search engine result pages, therefore it has a big influence on whether or not people actually click on your website’s link.
The Meta Description is the second most important element that we optimise for your page. This is a short description about the page or your services on offer. This is usually displayed in the Google results just below your page title (the link to your site).
Usually it looks something like this:
- Title: “Expert Tiling Services | Professional Tilers Near Bracknell”
- Meta Description: “Looking for skilled tilers? Our expert team provides high-quality tiling services for kitchens, bathrooms, and more. Contact us today!”
Header Tags (H1, H2, H3)
We also use headers strategically to structure your content. It’s a proven fact that search engines put a huge emphasis on analysing the headers within a page to determine if a particular page will likely fulfil the searcher’s intent or not.
Here is an example of some paragraph headers:
- H1: “Professional Tiling Services”
- H2: “Why Choose Our Expert Tilers?”
- H3: “Customer Testimonials”
Optimised Content
We create informative blog posts, service pages, and FAQs about pretty much every aspect of tiling using target keywords naturally. The content strategy is largely driven by data collected during the research phase.
We determine what is required to beat your competition and set targets to achieve that goal as soon as possible.
The content strategy is not set in stone. More often than not we will make changes to existing pages, add new items to the content list and sometimes even delete pages in order to maintain your competitive edge.
3. Local SEO for Tilers
Most tilers operate locally, making local SEO crucial. As part of your local SEO:
- Google My Business: Claim and optimize your Google Business Profile (read more about GBP here).
- Local Keywords: Use terms like “tilers in Bracknell” in content.
- NAP Consistency: Ensure your Name, Address, and Phone Number (NAP) are consistent across directories.
- Customer Reviews: We provide a direct link to your Google My Business Profile to encourage happy clients to leave positive Google reviews.
Schema markup: Location specific markup added to each of your landing pages
4. Link Building
Backlinks from reputable websites are crucial to improve your rankings. Strategies include:
- Business Directories: We list your tiling business on local directories.
- Guest Blogging: We write and post articles for relevant home improvement websites.
- Customer Testimonials: Offer testimonials in exchange for backlinks to your business partners.
Once again, our link building plan is largely data driven and it depends on the outcome of our initial analysis.
5. Mobile Optimisation
Since most searches are done via mobile, we ensure that your website is mobile-friendly by:
- Using a responsive design, if we are building your site from scratch.
- Optimizing images for fast loading.
- Improving site speed with caching and compression tools.
- Continuously test load speed and apply changes if necessary.
Conclusion
This list is just a short summary of what we have to offer. We offer a free initial consultation where we explain in detail what we recommend in your specific case. It’s free, so you have nothing to lose.
Get In Touch and Get More Clients with SEO Today!
Implementing SEO strategies can transform your tiling business by increasing online visibility and attracting more clients and we are here to provide expert SEO assistance. Contact us today to boost your rankings and grow your business!