In today’s digital age, a strong online presence is crucial for plasterers aiming to attract more customers. Whether you’re a solo tradesperson or manage a plastering business, effective search engine optimisation (SEO) can improve your Google rankings and boost inquiries. This guide highlights the best SEO strategies designed specifically for plasterers.
Why you should care about SEO
Many potential customers rely on Google to find plastering services. Without proper search engine optimisation (SEO), your business may be overlooked, costing you valuable leads. Here’s why SEO is essential:
- Increased visibility: Rank higher on search engine results pages (SERPs).
- More website traffic: Attract local customers actively looking for plastering services.
- Higher credibility: Websites appearing at the top of Google are perceived as more trustworthy.
At Mandia Digital, we specialise in helping plastering businesses grow through data-driven strategies. With a proven track record of assisting small trade businesses in generating leads from search engines, we can create and implement a tailored plan to boost your online visibility.
Key SEO Steps for Plasterers
1. Keyword Research
To rank higher on search engines, you need to target the right keywords. Some essential keywords for plasterers include:
- “Best plasterers near me”
- “Professional plastering services”
- “Bathroom plastering expert”
- “Exterior plastering services”
We utilise advanced tools to identify high-volume, low-competition keywords relevant to your business. Additionally, we conduct a thorough analysis of search results in your target local area. These steps are crucial for developing an effective content strategy, including local landing pages and informative articles—both essential for improving your search rankings.
2. On-Page SEO
Optimising your website’s content and structure is crucial. We utilise our own framework to make sure that every aspect of on-page SEO is addressed.
Title Tags and Meta Descriptions are the first job on the list
Page titles are one of the most important signals for both search engines and users, indicating the content of each page. Since they appear in search engine results, they play a key role in influencing whether users click on your website.
The meta description is another crucial element we optimise. This brief summary of your page or services typically appears below the page title in Google search results, helping to attract potential visitors by providing a clear snapshot of what your page offers.
Usually it looks something like this:
- Title: “Expert Plastering Services | Professional Plasterers Near Wokingham”
- Meta Description: “Looking for skilled plasterers? Our expert team provides high-quality plastering services for kitchens, bathrooms, and more. Contact us today!”
Header Tags (H1, H2, H3)
We strategically use headers to organise your content effectively. Search engines heavily rely on headers to assess a page’s relevance and determine whether it aligns with the searcher’s intent, making them a crucial element of SEO. Here is an example of some paragraph headers:
- H1: “Professional Plastering Services”
- H2: “Why Choose Our Expert Plasterers?”
- H3: “Customer Testimonials”
Optimised Content
We develop informative blog posts, service pages, and FAQs covering all aspects of plastering, seamlessly incorporating target keywords. Our content strategy is driven by in-depth research and data analysis.
To outperform your competitors, we set clear targets based on what’s needed to gain an edge. However, our strategy remains flexible— we continuously refine existing pages, add new content, and occasionally remove underperforming pages to keep your website competitive and optimised for success.
3. Local SEO for Plasterers
Most plasterers operate in a specific area, making local SEO crucial. As part of your local SEO, we address the following (in no particular order):
- Google My Business: Claim and optimise your Google Business Profile.
- Local Keywords: Use terms like “plasterers in Bracknell” in content.
- NAP Consistency: Ensure your Name, Address, and Phone Number (NAP) are consistent across directories.
- Customer Reviews: We provide a direct link to your Google My Business Profile to encourage happy clients to leave positive Google reviews(read more about the role of reviews here).
- Schema markup: Location specific markup added to each of your landing pages
4. Link Building
Backlinks from reputable websites are crucial to improve your rankings. Strategies include:
- Business Directories: We list your plastering business on local directories.
- Guest Blogging: We write and post articles for relevant home improvement websites.
- Customer Testimonials: Offer testimonials in exchange for backlinks to your business partners.
As with our overall strategy, our link-building approach is data-driven and tailored based on the findings from our initial analysis.
5. Mobile Optimisation
Since most searches are done via mobile, we ensure that your website is mobile-friendly by:
- Using a responsive design, if we are building your site from scratch.
- Optimizing images for fast loading.
- Improving site speed with caching and compression tools.
- Continuously test load speed and apply changes if necessary.
6. Schema Markup for Rich Snippets
Adding schema markup can enhance your search results with rich snippets. Use:
- Local Business Schema: Helps Google display essential business details.
- Review Schema: Displays star ratings in search results.
- FAQ Schema: Improves visibility for frequently asked questions.
Conclusion
This is just a brief overview of our services. We offer a free initial consultation to discuss tailored recommendations for your specific needs—no obligation, no risk.
Get In Touch and Get More Clients with SEO Today!
Implementing SEO strategies can transform your plastering business by increasing online visibility and attracting more clients and we are here to provide expert SEO assistance. Contact us today to boost your rankings and grow your business!